StoreScope Analytics

Sample data: three fictional apps with made-up numbers. Sign up to see your own.

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Sample workspace

Three fictional apps and 90 days of made-up numbers, laid out exactly like your own workspace.

Data to Oct 25 (App Store) · Oct 23 (Microsoft Store) · Oct 21 (Google Play)Synced 00:22 UTCFernhill Budget Comparing
Downloads
941
−6.7% vs prior 7 days
App Store · Google Play
Web search clicks
297
−6% vs prior 7 days
Search Console
Website sessions
1,575
−1.2% vs prior 7 days
Google Analytics
Daily users in the apps
243
−2.7% vs prior 7 days
Average per day · PostHog
Unanswered, ≤3
2
2 unanswered in all
Last 30 days
Proceeds
$284.92
One currency, never converted
Active subscriptions
456
39 in a free trial
Latest day per store
StoreDownloadsTrendBeforeChangeConversionRatingReviews
FFernhill Budget941 downloads
App Store382Fernhill Budget App Store downloads per day, 2026-10-19 to 2026-10-25374+2.1%3.91%of unique impressions11
Google Analytics web1,575 website sessionsFernhill Budget Google Analytics website sessions per day, 2026-10-18 to 2026-10-241,594−1.2%———
Search Console web297 search clicksFernhill Budget Search Console search clicks per day, 2026-10-17 to 2026-10-23316−6%———
Google Play559Fernhill Budget Google Play downloads per day, 2026-10-15 to 2026-10-21635−12%26.24%of page views4.31
PostHog usage37,077 in-app eventsFernhill Budget PostHog in-app events per day, 2026-10-19 to 2026-10-2538,300−3.2%———
Sentry usage51 errorsFernhill Budget Sentry errors per day, 2026-10-19 to 2026-10-2568−25%———

Highlights

  • App Store: Visitors from App Store Browse convert at 2.23%, from App Store Search at 4.81%.
  • Google Analytics: 1,575 website sessions in 7 days.
  • Search Console: 297 search clicks in 7 days.
  • Google Play: Downloads down 12% on the 7 days before (559, was 635).
  • PostHog: 37,077 in-app events in 7 days.
  • Sentry: 51 errors in 7 days.

Each store's numbers run to its own latest day, since stores publish on different delays.

What these numbers mean · exact arrives late rounded for privacy estimate
  • App Store: to protect privacy, Apple leaves out groups of fewer than 5 people and adds a little noise, so small numbers are approximate. A day is final about 2 days later (some reports 5). Proceeds are exact, in the currency Apple paid them in, about a day late.
  • Google Analytics: visits to your website. Active users are counted per day, so a period shows the latest day, never a sum. The last 2 days are still being processed.
  • Search Console: Google searches that showed your website, not your store listing. A day is final about 3 days later. The query and page lists leave out rare searches Google hides for privacy, so they add up to less than the totals.
  • Microsoft Store: Microsoft's analytics API has been seen to disagree with Partner Center by as much as 10 times. Check Partner Center before acting on a number.
  • Google Play: Google publishes these numbers as monthly files, 3 to 7 days late. Conversion is Google's own: store listing visitors who installed. Proceeds arrive about 5 days after a month ends, so the current month shows none yet.
  • PostHog: what people do inside your app. Active users are counted per day, so a period shows the latest day and the daily average, never a sum.
  • Keyword ranks: where your app appears in each store's public search, checked once a day from a signed-out browser in that country. A signed-in person can see a slightly different order.
  • Sentry: errors and sessions per day across your app's Sentry projects. The crash-free rate is worked out from the whole period's sessions. Errors Sentry dropped for quota or filters are not counted.

App Store downloads per day · 382 in 7 days · Oct 19 – Oct 25 exact rounded for privacy

50 100 0 Oct 19 Oct 252026-10-19: 48 downloads2026-10-20: 57 downloads2026-10-21: 52 downloads2026-10-22: 55 downloads2026-10-23: 53 downloads2026-10-24: 56 downloads2026-10-25: 61 downloads61
Table
DateDownloadsPage viewsImpressionsConversion
Oct 19481991,8813.55%
Oct 20572141,9114.14%
Oct 21521991,8153.98%
Oct 22551911,8124.21%
Oct 23532101,9163.84%
Oct 24562272,0883.72%
Oct 25612392,1343.97%

Google Play downloads per day · 559 in 7 days · Oct 15 – Oct 21 exact arrives late

50 100 0 Oct 15 Oct 212026-10-15: 79 downloads2026-10-16: 74 downloads2026-10-17: 90 downloads2026-10-18: 81 downloads2026-10-19: 80 downloads2026-10-20: 71 downloads2026-10-21: 84 downloads90
Table
DateDownloadsPage viewsImpressionsConversion
Oct 1579279028.32%
Oct 1674291025.43%
Oct 1790345026.09%
Oct 1881325024.92%
Oct 1980301026.58%
Oct 2071284025%
Oct 2184305027.54%

Up

None.

Down

AppStoreMetricBeforeNowChange
Fernhill BudgetSearch Consolesearch position x impressions107,07897,815−8.7%
Fernhill BudgetPostHogin-app events38,30037,077−3.2%
Fernhill BudgetSearch Consolesearch impressions10,1549,564−5.8%
Fernhill BudgetApp Storesessions rounded for privacy5,8565,424−7.4%

The last 7 days against the 7 before, each series on its own latest date. Moves under 3 units and under 20 in total are noise and hidden.

AppKeywordStoreBy countryBest nowChangeBestTrend
Fernhill Budgetbudget plannerApp StoreUS #9#9−1#8budget planner: rank per day on App Store US
Fernhill Budgetbudget plannerGoogle PlayUS #9#9+1#8budget planner: rank per day on Google Play US
Fernhill Budgetexpense trackerApp StoreUS #11#11+1#11expense tracker: rank per day on App Store US
Fernhill Budgetexpense trackerGoogle PlayUS #13#13−2#11expense tracker: rank per day on Google Play US

Your position in each store's public search, checked once a day from a signed-out browser in that country, so a signed-in person can see a slightly different order. #1 is the top; the line rises as the rank improves, and a gap is a day the app was beyond the results we read. Choose the searches

No developer channels yet. Add an app's npm or PyPI packages and public GitHub repos on the Apps page (GitHub traffic also needs the GitHub connection).

AppWindowSessionsvs prevTrendEngagedNew usersPage viewsKey eventsTop channels
Fernhill Budgetto Oct 241,575−1.2%fernhill-budget: website sessions per day0%03,5320–
What these numbers mean
  • Google Analytics: visits to your website. Active users are counted per day, so a period shows the latest day, never a sum. The last 2 days are still being processed.
AppWindowDaily usersvs prevTrendSessionsEventsStore downloads
Fernhill Budgetto Oct 25243−2.7%fernhill-budget: active users per day2,72237,077941

Daily users is the average of each day's unique people in the app; store downloads cover the same number of days on each store's own newest data.

What these numbers mean
  • PostHog: what people do inside your app. Active users are counted per day, so a period shows the latest day and the daily average, never a sum.
AppWindowErrorsvs prevTrendCrash-free sessionsSessions
Fernhill Budgetto Oct 2551−25%fernhill-budget: errors per day99.76% +0 pts2,893
What these numbers mean
  • Sentry: errors and sessions per day across your app's Sentry projects. The crash-free rate is worked out from the whole period's sessions. Errors Sentry dropped for quota or filters are not counted.

Fernhill Budget

StoreReviewsAvgUnansweredUnanswered ≤3Newest
App Store2311Oct 23
Google Play1311Oct 18
Charged twice?
I see two subscription charges this month and cannot find where to contact you in the app.
App Store · Oct 23 · en-US · v2.1.0
Good, but bank import only takes CSV. Please add more formats.
Google Play · Oct 18 · en-US · v2.1.0
AppStoresProceedsPaid unitsFree unitsRefunds
Fernhill BudgetApp Store284.92 USD6800
  • Money is shown in each store's payout currency, one line per currency, and never added across currencies.
  • Proceeds and units can end on different dates: Google Play earnings arrive about 5 days after each month ends.
AppStoreAs ofActiveTrialsNewCancelledRenewals
Fernhill BudgetApp StoreOct 254563944180
SourceNewest dayAgeAppsRows
App StoreOct 251d310,014
Google AnalyticsOct 242d3801
Search ConsoleOct 233d3792
Microsoft StoreOct 233d2448
Google PlayOct 215d21,548
PostHogOct 251d3810
Keyword ranksOct 251d3600
SentryOct 251d3806
SyncStatusFinishedAgeRows written
App Store ConnectOK00:22 UTC22.8h10,914
Google AnalyticsOK00:22 UTC22.8h801
Microsoft Partner CenterOK00:22 UTC22.8h448
Google PlayOK00:22 UTC22.8h1,548
Keyword ranksOK00:22 UTC22.8h600
Search Console and BingOK00:22 UTC22.8h792
SentryOK00:22 UTC22.8h806
PostHogOK00:22 UTC22.8h810