StoreScope Analytics

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Three fictional apps and 90 days of made-up numbers, laid out exactly like your own workspace.

Data to Oct 25 (App Store) · Oct 23 (Microsoft Store) · Oct 21 (Google Play)Synced 00:22 UTCNorthwind Notes Comparing
Downloads
13,430
+18.6% vs prior 28 days
App Store · Microsoft Store · Google Play
Web search clicks
3,504
+19.2% vs prior 28 days
Search Console
Website sessions
17,873
+20.8% vs prior 28 days
Google Analytics
Daily users in the apps
743
+17.8% vs prior 28 days
Average per day · PostHog
Unanswered, ≤3
1
3 unanswered in all
Last 30 days

Northwind Notes by store

StoreDownloadsTrendBeforeChangeConversionRatingReviews
NNorthwind Notes13,430 downloads
App Store4,759Northwind Notes App Store downloads per day, 2026-09-28 to 2026-10-253,974+19.8%4.02%of unique impressions3.52
Google Analytics web17,873 website sessionsNorthwind Notes Google Analytics website sessions per day, 2026-09-27 to 2026-10-2414,796+20.8%———
Search Console web3,504 search clicksNorthwind Notes Search Console search clicks per day, 2026-09-26 to 2026-10-232,939+19.2%———
Microsoft Store1,936Northwind Notes Microsoft Store downloads per day, 2026-09-26 to 2026-10-231,642+17.9%—4.51
Google Play6,735Northwind Notes Google Play downloads per day, 2026-09-24 to 2026-10-215,711+17.9%26.79%of page views4.6—
PostHog usage456,554 in-app eventsNorthwind Notes PostHog in-app events per day, 2026-09-28 to 2026-10-25391,981+16.5%———
Sentry usage674 errorsNorthwind Notes Sentry errors per day, 2026-09-28 to 2026-10-25610+10.5%———

Highlights

  • App Store: Visitors from App Store Browse convert at 2.19%, from App Store Search at 5%.
  • Google Analytics: 17,873 website sessions in 28 days.
  • Search Console: 3,504 search clicks in 28 days.
  • Microsoft Store: Downloads up 17.9% on the 28 days before (1,936, was 1,642).
  • Google Play: Downloads up 17.9% on the 28 days before (6,735, was 5,711).
  • PostHog: 456,554 in-app events in 28 days.
  • Sentry: 674 errors in 28 days.

Each store's numbers run to its own latest day, since stores publish on different delays.

What these numbers mean · exact arrives late rounded for privacy estimate
  • App Store: to protect privacy, Apple leaves out groups of fewer than 5 people and adds a little noise, so small numbers are approximate. A day is final about 2 days later (some reports 5). Proceeds are exact, in the currency Apple paid them in, about a day late.
  • Google Analytics: visits to your website. Active users are counted per day, so a period shows the latest day, never a sum. The last 2 days are still being processed.
  • Search Console: Google searches that showed your website, not your store listing. A day is final about 3 days later. The query and page lists leave out rare searches Google hides for privacy, so they add up to less than the totals.
  • Microsoft Store: Microsoft's analytics API has been seen to disagree with Partner Center by as much as 10 times. Check Partner Center before acting on a number.
  • Google Play: Google publishes these numbers as monthly files, 3 to 7 days late. Conversion is Google's own: store listing visitors who installed. Proceeds arrive about 5 days after a month ends, so the current month shows none yet.
  • PostHog: what people do inside your app. Active users are counted per day, so a period shows the latest day and the daily average, never a sum.
  • Keyword ranks: where your app appears in each store's public search, checked once a day from a signed-out browser in that country. A signed-in person can see a slightly different order.
  • Sentry: errors and sessions per day across your app's Sentry projects. The crash-free rate is worked out from the whole period's sessions. Errors Sentry dropped for quota or filters are not counted.

Daily

App Store downloads per day · 4,759 in 28 days · Sep 28 – Oct 25 rounded for privacy

125 250 0 Sep 28 Oct 252026-09-28: 154 downloads2026-09-29: 174 downloads2026-09-30: 163 downloads2026-10-01: 157 downloads2026-10-02: 174 downloads2026-10-03: 205 downloads2026-10-04: 179 downloads2026-10-05: 154 downloads2026-10-06: 150 downloads2026-10-07: 157 downloads2026-10-08: 152 downloads2026-10-09: 171 downloads2026-10-10: 176 downloads2026-10-11: 194 downloads2026-10-12: 166 downloads2026-10-13: 161 downloads2026-10-14: 165 downloads2026-10-15: 169 downloads2026-10-16: 159 downloads2026-10-17: 182 downloads2026-10-18: 193 downloads2026-10-19: 159 downloads2026-10-20: 166 downloads2026-10-21: 179 downloads2026-10-22: 166 downloads2026-10-23: 157 downloads2026-10-24: 205 downloads2026-10-25: 172 downloads205
Table
DateDownloadsPage viewsImpressionsConversion
Sep 281545565,2274.09%
Sep 291745765,4314.45%
Sep 301635915,4524.15%
Oct 11575465,1754.21%
Oct 21746265,7844.18%
Oct 32057306,3364.49%
Oct 41796436,1674.03%
Oct 51545655,4753.91%
Oct 61506445,7703.61%
Oct 71575775,5263.95%
Oct 81526215,6203.76%
Oct 91716115,6354.21%
Oct 101766716,5023.76%
Oct 111947396,6284.06%
Oct 121666265,6164.11%
Oct 131616115,7003.92%
Oct 141656435,8183.94%
Oct 151696525,7204.1%
Oct 161595885,4454.06%
Oct 171826485,9824.23%
Oct 181937226,9703.85%
Oct 191596035,5493.98%
Oct 201666635,9473.88%
Oct 211796255,9624.17%
Oct 221666926,2373.7%
Oct 231575915,5383.94%
Oct 242058006,9304.11%
Oct 251727376,4303.71%

Microsoft Store downloads per day · 1,936 in 28 days · Sep 26 – Oct 23 exact

50 100 0 Sep 26 Oct 232026-09-26: 68 downloads2026-09-27: 75 downloads2026-09-28: 60 downloads2026-09-29: 63 downloads2026-09-30: 67 downloads2026-10-01: 70 downloads2026-10-02: 61 downloads2026-10-03: 63 downloads2026-10-04: 59 downloads2026-10-05: 67 downloads2026-10-06: 60 downloads2026-10-07: 66 downloads2026-10-08: 69 downloads2026-10-09: 71 downloads2026-10-10: 89 downloads2026-10-11: 76 downloads2026-10-12: 64 downloads2026-10-13: 69 downloads2026-10-14: 75 downloads2026-10-15: 69 downloads2026-10-16: 61 downloads2026-10-17: 80 downloads2026-10-18: 86 downloads2026-10-19: 63 downloads2026-10-20: 80 downloads2026-10-21: 67 downloads2026-10-22: 61 downloads2026-10-23: 77 downloads89
Table
DateDownloadsPage viewsImpressionsConversion
Sep 266800–
Sep 277500–
Sep 286000–
Sep 296300–
Sep 306700–
Oct 17000–
Oct 26100–
Oct 36300–
Oct 45900–
Oct 56700–
Oct 66000–
Oct 76600–
Oct 86900–
Oct 97100–
Oct 108900–
Oct 117600–
Oct 126400–
Oct 136900–
Oct 147500–
Oct 156900–
Oct 166100–
Oct 178000–
Oct 188600–
Oct 196300–
Oct 208000–
Oct 216700–
Oct 226100–
Oct 237700–

Google Play downloads per day · 6,735 in 28 days · Sep 24 – Oct 21 exact arrives late

250 500 0 Sep 24 Oct 212026-09-24: 180 downloads2026-09-25: 201 downloads2026-09-26: 239 downloads2026-09-27: 213 downloads2026-09-28: 246 downloads2026-09-29: 255 downloads2026-09-30: 263 downloads2026-10-01: 276 downloads2026-10-02: 248 downloads2026-10-03: 270 downloads2026-10-04: 229 downloads2026-10-05: 212 downloads2026-10-06: 228 downloads2026-10-07: 232 downloads2026-10-08: 215 downloads2026-10-09: 252 downloads2026-10-10: 245 downloads2026-10-11: 241 downloads2026-10-12: 225 downloads2026-10-13: 237 downloads2026-10-14: 214 downloads2026-10-15: 229 downloads2026-10-16: 284 downloads2026-10-17: 260 downloads2026-10-18: 253 downloads2026-10-19: 279 downloads2026-10-20: 242 downloads2026-10-21: 267 downloads284
Table
DateDownloadsPage viewsImpressionsConversion
Sep 24180716025.14%
Sep 25201755026.62%
Sep 26239865027.63%
Sep 27213892023.88%
Sep 28246887027.73%
Sep 29255913027.93%
Sep 30263917028.68%
Oct 1276896030.8%
Oct 2248929026.7%
Oct 3270968027.89%
Oct 4229924024.78%
Oct 5212824025.73%
Oct 6228844027.01%
Oct 7232906025.61%
Oct 8215916023.47%
Oct 9252889028.35%
Oct 10245949025.82%
Oct 11241914026.37%
Oct 12225846026.6%
Oct 13237870027.24%
Oct 14214837025.57%
Oct 15229864026.5%
Oct 16284962029.52%
Oct 17260939027.69%
Oct 182531,007025.12%
Oct 19279994028.07%
Oct 20242900026.89%
Oct 212671,015026.31%

Biggest changes

Up

AppStoreMetricBeforeNowChange
Northwind NotesSearch Consolesearch position x impressions1,117,4931,204,470+7.8%
Northwind NotesPostHogin-app events391,981456,554+16.5%
Northwind NotesApp Storeimpressions rounded for privacy137,289164,572+19.9%
Northwind NotesSearch Consolesearch impressions93,601112,825+20.5%
Northwind NotesApp Storesessions rounded for privacy53,85764,215+19.2%
Northwind NotesGoogle Analyticswebsite page views33,83941,000+21.2%

Down

None.

The last 28 days against the 28 before, each series on its own latest date. Moves under 3 units and under 20 in total are noise and hidden.

Keyword ranks

AppKeywordStoreBy countryBest nowChangeBestTrend
Northwind Notesnote takingGoogle PlayUS #4#4+2#4note taking: rank per day on Google Play US
Northwind Notesnote takingApp StoreUS #5#50#5note taking: rank per day on App Store US
Northwind Notesmarkdown notesGoogle PlayUS #8#80#8markdown notes: rank per day on Google Play US
Northwind Notesmarkdown notesApp StoreUS #9#9−1#8markdown notes: rank per day on App Store US

Your position in each store's public search, checked once a day from a signed-out browser in that country, so a signed-in person can see a slightly different order. #1 is the top; the line rises as the rank improves, and a gap is a day the app was beyond the results we read. Choose the searches

Developer channels

No developer channels yet. Add an app's npm or PyPI packages and public GitHub repos on the Apps page (GitHub traffic also needs the GitHub connection).

Website traffic

AppWindowSessionsvs prevTrendEngagedNew usersPage viewsKey eventsTop channels
Northwind Notesto Oct 2417,873+20.8%northwind-notes: website sessions per day0%041,0000–
What these numbers mean
  • Google Analytics: visits to your website. Active users are counted per day, so a period shows the latest day, never a sum. The last 2 days are still being processed.

Product usage

AppWindowDaily usersvs prevTrendSessionsEventsStore downloads
Northwind Notesto Oct 25743.1+17.8%northwind-notes: active users per day33,288456,55413,430

Daily users is the average of each day's unique people in the app; store downloads cover the same number of days on each store's own newest data.

What these numbers mean
  • PostHog: what people do inside your app. Active users are counted per day, so a period shows the latest day and the daily average, never a sum.

Stability

AppWindowErrorsvs prevTrendCrash-free sessionsSessions
Northwind Notesto Oct 25674+10.5%northwind-notes: errors per day99.78% -0.01 pts35,374
What these numbers mean
  • Sentry: errors and sessions per day across your app's Sentry projects. The crash-free rate is worked out from the whole period's sessions. Errors Sentry dropped for quota or filters are not counted.

Reviews

Northwind Notes

StoreReviewsAvgUnansweredUnanswered ≤3Newest
App Store23.521Oct 24
Microsoft Store1510Oct 17
Google Play1400Oct 22
Lost formatting after the update
Since 3.4 my checklists show up as plain text on the iPad. Please fix, I use this every day.
App Store · Oct 20 · en-US · v3.4.0
Finally a notes app that stays out of the way
Fast to open, markdown just works and sync between my phone and laptop has been flawless.
App Store · Oct 24 · en-US · v3.4.0
Best on Windows
Keyboard shortcuts everywhere. Exactly what I wanted.
Microsoft Store · Oct 17 · en-US · v3.3.2

Revenue

No sales numbers yet. App Store sales and subscriptions need your vendor number on the App Store Connect connection (Connections). Google Play earnings arrive about 5 days after each month ends.

Subscriptions

No subscription numbers yet. App Store sales and subscriptions need your vendor number on the App Store Connect connection (Connections). Google Play earnings arrive about 5 days after each month ends.

Data health

SourceNewest dayAgeAppsRows
App StoreOct 251d310,014
Google AnalyticsOct 242d3801
Search ConsoleOct 233d3792
Microsoft StoreOct 233d2448
Google PlayOct 215d21,548
PostHogOct 251d3810
Keyword ranksOct 251d3600
SentryOct 251d3806
SyncStatusFinishedAgeRows written
App Store ConnectOK00:22 UTC22.2h10,914
Google AnalyticsOK00:22 UTC22.2h801
Microsoft Partner CenterOK00:22 UTC22.2h448
Google PlayOK00:22 UTC22.2h1,548
Keyword ranksOK00:22 UTC22.2h600
Search Console and BingOK00:22 UTC22.2h792
SentryOK00:22 UTC22.2h806
PostHogOK00:22 UTC22.2h810