StoreScope Analytics

Sample data: three fictional apps with made-up numbers. Sign up to see your own.

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Sample workspace

Three fictional apps and 90 days of made-up numbers, laid out exactly like your own workspace.

Data to Oct 25 (App Store) · Oct 23 (Microsoft Store) · Oct 21 (Google Play)Synced 00:22 UTCNorthwind Notes Compare
Downloads
3,532
+6.2% vs prior 7 days
App Store · Microsoft Store · Google Play
Web search clicks
936
+5.6% vs prior 7 days
Search Console
Website sessions
4,809
+7.5% vs prior 7 days
Google Analytics
Daily users in the apps
765
−1% vs prior 7 days
Average per day · PostHog
Unanswered, ≤3
1
3 unanswered in all
Last 30 days

Northwind Notes by store

StoreDownloadsTrendChangeConversionRatingReviews
NNorthwind Notes3,532 downloads
App Store1,204Northwind Notes App Store downloads per day, 2026-10-19 to 2026-10-25+0.8%3.93%of unique impressions3.52
Google Analytics web4,809 website sessionsNorthwind Notes Google Analytics website sessions per day, 2026-10-18 to 2026-10-24+7.5%———
Search Console web936 search clicksNorthwind Notes Search Console search clicks per day, 2026-10-17 to 2026-10-23+5.6%———
Microsoft Store514Northwind Notes Microsoft Store downloads per day, 2026-10-17 to 2026-10-23+2.2%—4.51
Google Play1,814Northwind Notes Google Play downloads per day, 2026-10-15 to 2026-10-21+11.4%27.15%of page views4.6—
PostHog usage116,145 in-app eventsNorthwind Notes PostHog in-app events per day, 2026-10-19 to 2026-10-25−1%———
Sentry usage163 errorsNorthwind Notes Sentry errors per day, 2026-10-19 to 2026-10-25−11.9%———

Highlights

  • App Store: Visitors from App Store Browse convert at 2.12%, from App Store Search at 4.9%.
  • Google Analytics: 4,809 website sessions in 7 days.
  • Search Console: 936 search clicks in 7 days.
  • Microsoft Store: Downloads up 2.2% on the 7 days before (514, was 503).
  • Google Play: Downloads up 11.4% on the 7 days before (1,814, was 1,629).
  • PostHog: 116,145 in-app events in 7 days.
  • Sentry: 163 errors in 7 days.

Each store's numbers run to its own latest day, since stores publish on different delays.

What these numbers mean · exact arrives late rounded for privacy estimate
  • App Store: to protect privacy, Apple leaves out groups of fewer than 5 people and adds a little noise, so small numbers are approximate. A day is final about 2 days later (some reports 5). Proceeds are exact, in the currency Apple paid them in, about a day late.
  • Google Analytics: visits to your website. Active users are counted per day, so a period shows the latest day, never a sum. The last 2 days are still being processed.
  • Search Console: Google searches that showed your website, not your store listing. A day is final about 3 days later. The query and page lists leave out rare searches Google hides for privacy, so they add up to less than the totals.
  • Microsoft Store: Microsoft's analytics API has been seen to disagree with Partner Center by as much as 10 times. Check Partner Center before acting on a number.
  • Google Play: Google publishes these numbers as monthly files, 3 to 7 days late. Conversion is Google's own: store listing visitors who installed. Proceeds arrive about 5 days after a month ends, so the current month shows none yet.
  • PostHog: what people do inside your app. Active users are counted per day, so a period shows the latest day and the daily average, never a sum.
  • Keyword ranks: where your app appears in each store's public search, checked once a day from a signed-out browser in that country. A signed-in person can see a slightly different order.
  • Sentry: errors and sessions per day across your app's Sentry projects. The crash-free rate is worked out from the whole period's sessions. Errors Sentry dropped for quota or filters are not counted.

Daily

App Store downloads per day · 1,204 in 7 days · Oct 19 – Oct 25 rounded for privacy

125 250 0 Oct 19 Oct 252026-10-19: 159 downloads2026-10-20: 166 downloads2026-10-21: 179 downloads2026-10-22: 166 downloads2026-10-23: 157 downloads2026-10-24: 205 downloads2026-10-25: 172 downloads205
Table
DateDownloadsPage viewsImpressionsConversion
Oct 191596035,5493.98%
Oct 201666635,9473.88%
Oct 211796255,9624.17%
Oct 221666926,2373.7%
Oct 231575915,5383.94%
Oct 242058006,9304.11%
Oct 251727376,4303.71%

Microsoft Store downloads per day · 514 in 7 days · Oct 17 – Oct 23 exact

50 100 0 Oct 17 Oct 232026-10-17: 80 downloads2026-10-18: 86 downloads2026-10-19: 63 downloads2026-10-20: 80 downloads2026-10-21: 67 downloads2026-10-22: 61 downloads2026-10-23: 77 downloads86
Table
DateDownloadsPage viewsImpressionsConversion
Oct 178000–
Oct 188600–
Oct 196300–
Oct 208000–
Oct 216700–
Oct 226100–
Oct 237700–

Google Play downloads per day · 1,814 in 7 days · Oct 15 – Oct 21 exact arrives late

250 500 0 Oct 15 Oct 212026-10-15: 229 downloads2026-10-16: 284 downloads2026-10-17: 260 downloads2026-10-18: 253 downloads2026-10-19: 279 downloads2026-10-20: 242 downloads2026-10-21: 267 downloads284
Table
DateDownloadsPage viewsImpressionsConversion
Oct 15229864026.5%
Oct 16284962029.52%
Oct 17260939027.69%
Oct 182531,007025.12%
Oct 19279994028.07%
Oct 20242900026.89%
Oct 212671,015026.31%

Biggest changes

Up

AppStoreMetricBeforeNowChange
Northwind NotesSearch Consolesearch position x impressions306,769313,845+2.3%
Northwind NotesSearch Consolesearch impressions29,10830,693+5.5%
Northwind NotesApp Storeimpressions rounded for privacy41,25142,593+3.3%
Northwind NotesGoogle Playpage views arrives late6,2216,681+7.4%
Northwind NotesGoogle Analyticswebsite sessions4,4734,809+7.5%
Northwind NotesApp Storepage views rounded for privacy4,4904,711+4.9%
Northwind NotesGoogle Playdevice installs1,7591,958+11.3%

Down

AppStoreMetricBeforeNowChange
Northwind NotesPostHogin-app events117,377116,145−1.1%
Northwind NotesGoogle Analyticswebsite page views10,83110,521−2.9%

The last 7 days against the 7 before, each series on its own latest date. Moves under 3 units and under 20 in total are noise and hidden.

Keyword ranks

AppKeywordStoreBy countryBest nowChangeBestTrend
Northwind Notesnote takingGoogle PlayUS #4#4+2#4note taking: rank per day on Google Play US
Northwind Notesnote takingApp StoreUS #5#50#5note taking: rank per day on App Store US
Northwind Notesmarkdown notesGoogle PlayUS #8#80#8markdown notes: rank per day on Google Play US
Northwind Notesmarkdown notesApp StoreUS #9#9−1#8markdown notes: rank per day on App Store US

Your position in each store's public search, checked once a day from a signed-out browser in that country, so a signed-in person can see a slightly different order. #1 is the top; the line rises as the rank improves, and a gap is a day the app was beyond the results we read. Choose the searches

Developer channels

No developer channels yet. Add an app's npm or PyPI packages and public GitHub repos on the Apps page (GitHub traffic also needs the GitHub connection).

Website traffic

AppWindowSessionsvs prevTrendEngagedNew usersPage viewsKey eventsTop channels
Northwind Notesto Oct 244,809+7.5%northwind-notes: website sessions per day0%010,5210–
What these numbers mean
  • Google Analytics: visits to your website. Active users are counted per day, so a period shows the latest day, never a sum. The last 2 days are still being processed.

Product usage

AppWindowDaily usersvs prevTrendSessionsEventsStore downloads
Northwind Notesto Oct 25765.3−1%northwind-notes: active users per day8,571116,1453,532

Daily users is the average of each day's unique people in the app; store downloads cover the same number of days on each store's own newest data.

What these numbers mean
  • PostHog: what people do inside your app. Active users are counted per day, so a period shows the latest day and the daily average, never a sum.

Stability

AppWindowErrorsvs prevTrendCrash-free sessionsSessions
Northwind Notesto Oct 25163−11.9%northwind-notes: errors per day99.78% +0 pts9,107
What these numbers mean
  • Sentry: errors and sessions per day across your app's Sentry projects. The crash-free rate is worked out from the whole period's sessions. Errors Sentry dropped for quota or filters are not counted.

Reviews

Northwind Notes

StoreReviewsAvgUnansweredUnanswered ≤3Newest
App Store23.521Oct 24
Microsoft Store1510Oct 17
Google Play1400Oct 22
Lost formatting after the update
Since 3.4 my checklists show up as plain text on the iPad. Please fix, I use this every day.
App Store · Oct 20 · en-US · v3.4.0
Finally a notes app that stays out of the way
Fast to open, markdown just works and sync between my phone and laptop has been flawless.
App Store · Oct 24 · en-US · v3.4.0
Best on Windows
Keyboard shortcuts everywhere. Exactly what I wanted.
Microsoft Store · Oct 17 · en-US · v3.3.2

Revenue

No sales numbers yet. App Store sales and subscriptions need your vendor number on the App Store Connect connection (Connections). Google Play earnings arrive about 5 days after each month ends.

Subscriptions

No subscription numbers yet. App Store sales and subscriptions need your vendor number on the App Store Connect connection (Connections). Google Play earnings arrive about 5 days after each month ends.

Data health

SourceNewest dayAgeAppsRows
App StoreOct 251d310,014
Google AnalyticsOct 242d3801
Search ConsoleOct 233d3792
Microsoft StoreOct 233d2448
Google PlayOct 215d21,548
PostHogOct 251d3810
Keyword ranksOct 251d3600
SentryOct 251d3806
SyncStatusFinishedAgeRows written
App Store ConnectOK00:22 UTC22.2h10,914
Google AnalyticsOK00:22 UTC22.2h801
Microsoft Partner CenterOK00:22 UTC22.2h448
Google PlayOK00:22 UTC22.2h1,548
Keyword ranksOK00:22 UTC22.2h600
Search Console and BingOK00:22 UTC22.2h792
SentryOK00:22 UTC22.2h806
PostHogOK00:22 UTC22.2h810